Write emails and documents that are read, understood, and acted on. We are overwhelmed with information today—in both our personal and business lives. Sometimes it’s better to get straight to the point, in a way that doesn’t waste your reader’s time yet doesn’t compromise your professionalism either. This course teaches you how to use plain language to address your reader’s needs. What do they really need to know? What do you want them to do? We’ll teach you how to think about your reader’s purpose and to write for them so they get the message and your writing does its job.
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In 2009, Bigger-Brains founder Chip Reaves was tasked with creating an online training platform for Computer Troubleshooters, a global franchise network. As is the case with most companies, some of the training content was unique to their business, but others (Quickbooks, Online Marketing, Microsoft Office, etc) could be used by many companies. Frustrated with the poor quality, high prices, and lack of selection in the eLearning marketplace, Chip brought together a team to research the characteristics of effective training. The result is Bigger Brains’ “Uniquely Engaging” teacher/learner format, which replicates the dialogue, interaction, humor, and personal connection of traditional classroom training with the “always available” convenience and searchability of eLearning. Today Bigger-Brains continues to create the “Absolute Best Online Training” from our studios in Anderson, South Carolina.
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